What your pets can teach you about UI/UX

Sorry to get into cat video territory, but this, as you probably know, is a thing now and has been for a while. And it's got me thinking (which always means trouble) about all the trendy catchphrases surrounding user experience research, user testing, UI/UX at large. Concepts such as "Don't Make Me Think!" and "Extreme Usability" and intuitive design and such.
The average app is now so intuitive and tactile and usable that non-verbal, thumbless, small mammals can utilize them and instinctively use them with no real coaching.
To misquote Scott Adams, how much dumber are your customers?


NOTE: Amazon Affiliate service is kaput for now, but you can still look up these great books over there.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
Intuitive Design: Eight Steps to an Intuitive UI
The Visual Display of Quantitative Information

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